PENGARUH KUALITAS PRODUK, DESAIN PRODUK, E-WOM DAN AFFILIATE MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK SEPATU AEROSTREET DI KALANGAN MASYARAKAT KOTA MADIUN

PRATAMA, M.RIFAL AJHI SYAHRANI (2025) PENGARUH KUALITAS PRODUK, DESAIN PRODUK, E-WOM DAN AFFILIATE MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK SEPATU AEROSTREET DI KALANGAN MASYARAKAT KOTA MADIUN. S1 thesis, Universitas PGRI Madiun.

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Abstract

This study aims to determine the influence of product quality, product design, electronic word of mouth (E-WOM), and affiliate marketing towards purchase decisions for Aerostreet shoes among the Madiun City community. This study used a quantitative approach with primary data collected through questionnaires. The sampling technique used a non-probability sampling method with a purposive sampling approach, and 384 respondents were selected who had purchased Aerostreet shoes. Data analysis was performed using multiple linear regression using SPSS version 25. The results indicate that product quality, product design, E-WOM, and affiliate marketing, both partially and simultaneously, have a positive and significant influence towards purchase decisions. These findings recommend that Aerostreet continue to improve product quality and design, and maximize digital marketing strategies such as E-WOM and affiliate marketing to increase consumer interest and purchase decisions.

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	Product Quality, Product Design, E-WOM, Affiliate Marketing, Purchasing Decisions, Aerostreet Shoes
Subjects:	A Social Sciences > HB Economic Theory A Social Sciences > HF Commerce
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	RIFAL M M
Date Deposited:	13 Oct 2025 02:20
Last Modified:	13 Oct 2025 02:20
URI:	http://eprint.unipma.ac.id/id/eprint/5231

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