Darmansyah, Mochammad Rico (2025) ANALISIS STRATEGI BERSAING BISNIS PRODUSEN KERETA MAINAN DENGAN PENDEKATAN SWOT DAN COMPETITIVE PROFILE MATRIX (CPM) PADA CV. XYZ. S1 thesis, Universitas PGRI Madiun.
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Abstract
One phenomenon that frequently occurs in residential areas is the night market. Night markets offer lively and affordable entertainment for the community with various rides such as carousels, Ferris wheels, and mini trains. The existence of various night market toys is certainly inseparable from the existence of manufacturing industries that produce night market toys and mini trains. One of the fairly large ones in Madiun is CV. XYZ, which is engaged in the manufacture, trade, services, supply, and sale of various types of mini trains and children's toys. Every industry certainly faces competition, and so does CV. XYZ, so analysis is needed to determine the company's competitive position and the strategies needed to remain competitive. SWOT analysis and the CPM matrix can be used to help companies determine the right strategy in business competition and determine the company's competitive position. From the data that has been processed using SWOT, IE matrix, and CPM matrix, the results obtained are (-0.14; 0.375), which is in quadrant II supporting the Diversification strategy, then with the weighted value of internal and external factors of 1.7925 and 1.912 indicating that CV. XYZ is in quadrant IX, which means the company is in a harvest or Divestment position.
| Item Type: | Thesis/Skripsi/Tugas Akhir (S1) |
|---|---|
| Kata Kunci: | SWOT, CPM, strategi bersaing |
| Subjects: | T Technology > T Technology (General) T Technology > TS Manufactures |
| Divisions: | Fakultas Teknik > Teknik Industri |
| Depositing User: | DARMANSYAH RICO MOCHAMMAD |
| Date Deposited: | 06 Oct 2025 04:06 |
| Last Modified: | 06 Oct 2025 04:06 |
| URI: | http://eprint.unipma.ac.id/id/eprint/4863 |
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