Transformasi Digital Melalui Pengembangan Website Dengan Metode Spiral Model untuk Optimalisasi Promosi

Lajunanansyah, Algam (2025) Transformasi Digital Melalui Pengembangan Website Dengan Metode Spiral Model untuk Optimalisasi Promosi. S1 thesis, Universitas PGRI Madiun.

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Abstract

Algam Lajunanansyah. 2025. Digital Transformation Through Website Development Using the Spiral Model Method for Promotion Optimization. Information Systems Study Program, Faculty of Engineering, Universitas PGRI Madiun. Supervisor (I) Ridho Pamungkas, S.Kom., M.Kom. (II) Andria, S.Kom., M.Kom Pondok Pesantren Sabilil Muttaqien faced challenges with the effectiveness of its promotions, which still relied on conventional methods such as brochures and direct outreach, resulting in limited informational reach. This research aimed to design and build a digital transformation by developing a website as a promotional medium to increase the institution's information reach and appeal. The development method used was the Spiral Model, which consists of the following stages: Customer Communication, Planning, Risk Analysis, Engineering, Construction & Release, and Customer Evaluation. The system was evaluated using several approaches: performance testing with Pingdom Tools, visitor statistics analysis using StatCounter, usability evaluation with the System Usability Scale (SUS) questionnaire distributed to 32 prospective students, and qualitative evaluation with 5 website administrators. The results showed that the website implementation successfully increased the number of new student registrations by a significant 77.8%, from 27 students in the previous year to 48 students, with 32 of them obtaining information from the website. Furthermore, the geographical reach of applicants expanded beyond the Madiun residency area. The usability test results from prospective students yielded an average SUS score of 83, which is classified as "Excellent" (Grade B). The evaluation from administrators also indicated that the website was easy to use and effective in supporting promotional activities. It is concluded that the development of this website using the Spiral Model has successfully optimized promotion and serves as an effective solution for the digital transformation of Pondok Pesantren Sabilil Muttaqien. Keywords: Digital Transformation, Website, Promotional Media, Spiral Model, Islamic Boarding School

Item Type: Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci: Digital Transformation, Website, Promotional Media, Spiral Model, Islamic Boarding School
Subjects: A Social Sciences > HA Statistics
A Social Sciences > HE Transportation and Communications
A Social Sciences > HN Social history and conditions. Social problems. Social reform
T Technology > T Technology (General)
T Technology > TP Chemical technology
Divisions: Fakultas Teknik > Sistem Informasi
Depositing User: ALGAM LAJUNANANSYAH ALGAM
Date Deposited: 06 Oct 2025 03:59
Last Modified: 06 Oct 2025 03:59
URI: http://eprint.unipma.ac.id/id/eprint/4376

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