Peningkatan Pendapatan Pelaku UMKM Warga Desa Randualas Kecamatan Kare Melalui Pemasaran Online

Awliyah, Vivia Nova (2025) Peningkatan Pendapatan Pelaku UMKM Warga Desa Randualas Kecamatan Kare Melalui Pemasaran Online. S1 thesis, Universitas PGRI Madiun.

	Text HAL PERTAMA.pdf Download (798kB)
	Text Abstrak.pdf Download (521kB)
	Text BAB 1.pdf Download (401kB)
	Text Bab 2.pdf Download (529kB)
	Text BAB 3.pdf Restricted to Repository staff only Download (231kB) | Request a copy
	Text BAB 4.pdf Restricted to Repository staff only Download (534kB) | Request a copy
	Text Bab 5.pdf Restricted to Repository staff only Download (341kB) | Request a copy
	Text BAB 6.pdf Download (208kB)
	Text DAFPUS.pdf Download (430kB)
	Text LAMPIRAN.pdf Restricted to Repository staff only Download (1MB) | Request a copy

Abstract

This study aims to examine the role of online marketing in increasing the income of Micro, Small, and Medium Enterprises (UMKM) in Randualas Village, Kare District. The main focus includes marketing strategies used by MSME actors, the economic conditions of the community, the impact of MSMEs on residents' income, and the use of digital platforms as promotional media. A qualitative descriptive method was employed, using interviews with 14 respondents, observations, and documentation. The results show that the use of social media and digital platforms effectively increases product visibility and opens new markets, contributing to higher income. Economic activities in the village include production, distribution, and consumption, with well-managed business practices. Income has increased, although challenges remain in terms of limited access to capital, technology, and digital literacy. Online marketing strategies, especially during special occasions, have proven effective. However, infrastructure limitations hinder digital access in rural areas. Therefore, ongoing support in the form of training, mentoring, and infrastructure development is needed to promote broader marketing and empower the village economy sustainably.

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	UMKM; online marketing; digitalization; income; marketing strategy.
Subjects:	A Social Sciences > H Social Sciences (General) A Social Sciences > HA Statistics
Divisions:	Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Ekonomi
Depositing User:	AWLIYAH NOVA VIVIA
Date Deposited:	19 Aug 2025 05:39
Last Modified:	19 Aug 2025 05:39
URI:	http://eprint.unipma.ac.id/id/eprint/4110

Actions (login required)

View Item