PENGARUH PROMOSI, KUALITAS PRODUK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK HANASUI (STUDI KASUS PADA KONSUMEN HANASUI DI MADIUN)

AZZAHRA, FINEYZA MAHZA (2024) PENGARUH PROMOSI, KUALITAS PRODUK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK HANASUI (STUDI KASUS PADA KONSUMEN HANASUI DI MADIUN). S1 thesis, Universitas PGRI Madiun.

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Abstract

This study aimed to determine the influence of promotion, product quality, and price towards purchasing decisions for Hanasui products. The research method used was a quantitative approach. The sample in this study was 384 respondents. Data collection using a questionnaire. Data analysis techniques in the form of multiple linear regression analysis. Data processing in this study used SPSS version 25. The results of this study indicate: promotion has a positive and significant effect towards purchasing decisions for Hanasui products, product quality has a positive and significant effect towards purchasing decisions for Hanasui products, price has a positive and significant effect towards purchasing decisions for Hanasui products.

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	Promotion, Product Quality, Price, Purchase Decision
Subjects:	A Social Sciences > HF Commerce
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	AZZAHRA MAHZA FINEYZA
Date Deposited:	07 Oct 2024 04:39
Last Modified:	07 Oct 2024 04:39
URI:	http://eprint.unipma.ac.id/id/eprint/2205

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