Cahyaningtyas, Frenindya (2026) PENGARUH EMPLOYER ATTRACTIVENESS TERHADAP INTENTION TO APPLY DENGAN SOCIAL MEDIA PLATFORMS SEBAGAI VARIABEL MEDIASI PADA FRESH GRADUATE DI KOTA MADIUN (Studi pada Media Sosial Valory Service HP iPhone dan Android Madiun). S1 thesis, Universitas PGRI Madiun.
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Abstract
This study aims to analyze the effect of Employer Attractiveness on Intention to Apply with Social Media Platforms as a mediating variable among fresh graduates in Madiun City, focusing on Valory Service HP Madiun. The study was motivated by increasing unemployment among higher education graduates, changes in job-search behavior toward digital media, and the limited number of studies focusing on small and medium-sized enterprises. This study employed a quantitative approach with a causal associative design. The sample consisted of 170 fresh graduates selected using purposive sampling. Data were collected through a Likert-scale questionnaire and analyzed using SEM-PLS with SmartPLS 4. The results show that Employer Attractiveness has a positive effect on Social Media Platforms and Intention to Apply. Social Media Platforms also has a positive effect on Intention to Apply and partially mediates the effect of Employer Attractiveness on Intention to Apply. Future research is suggested to examine different objects, regions, and respondent characteristics. Keywords: Employer Attractiveness, Social Media Platforms, Intention to Apply, Fresh Graduate
| Item Type: | Thesis/Skripsi/Tugas Akhir (S1) |
|---|---|
| Kata Kunci: | Employer Attractiveness: Social Media Platforms: Intention to Apply: Fresh Graduate |
| Subjects: | A Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | FRENINDYA CAHYANINGTYAS FRENINDYA |
| Date Deposited: | 23 Oct 2026 06:21 |
| Last Modified: | 23 Oct 2026 06:21 |
| URI: | http://eprint.unipma.ac.id/id/eprint/10583 |
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