PENGARUH BEAUTY INFLUENCER, FEAR OF MISSING OUT (FOMO), DAN IKLAN TIKTOK TERHADAP KEPUTUSAN PEMBELIAN PRODUK SOMETHINC (Studi Kasus Pada Konsumen Generasi Z Kota Madiun)

Anggraini, Risca Dwi (2026) PENGARUH BEAUTY INFLUENCER, FEAR OF MISSING OUT (FOMO), DAN IKLAN TIKTOK TERHADAP KEPUTUSAN PEMBELIAN PRODUK SOMETHINC (Studi Kasus Pada Konsumen Generasi Z Kota Madiun). S1 thesis, Universitas PGRI Madiun.

[img] Text
HALAMAN DEPAN.pdf
Download (520kB)
[img] Text
ABSTRAK.pdf
Download (139kB)
[img] Text
BAB I.pdf
Download (189kB)
[img] Text
BAB II.pdf
Download (589kB)
[img] Text
BAB III.pdf
Restricted to Repository staff only
Download (371kB)
[img] Text
BAB IV.pdf
Restricted to Repository staff only
Download (496kB)
[img] Text
BAB V.pdf
Download (22kB)
[img] Text
DAFTAR PUSTAKA.pdf
Download (158kB)
[img] Text
LAMPIRAN.pdf
Restricted to Repository staff only
Download (4MB)

Abstract

This study aims to analyze the influence of Beauty Influencers, Fear of Missing Out (FoMO), and TikTok Ads on the purchasing decisions of Somethinc products among Generation Z consumers in Madiun City. This research is motivated by the increasing use of social media as a source of beauty product information and the development of digital marketing strategies that utilize beauty influencers, the FoMO phenomenon, and TikTok ads to influence consumer behavior. This study used a quantitative approach with a survey method. The sampling technique used purposive sampling with the criteria of Generation Z aged 16–29 years, domiciled in Madiun City, and having purchased Somethinc products. Data were obtained through questionnaires distributed to 200 respondents and analyzed using multiple linear regression with the help of SPSS.

Item Type: Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci: Beauty Influencer, Fear of Missing Out (FoMO), Iklan TikTok, Keputusan Pembelian, Somethinc, Generasi Z. Beauty Influencers, Fear of Missing Out (FoMO), TikTok Ads, Purchasing Decisions, Somethinc, Generation Z
Subjects: A Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: ANGGRAINI DWI RISCA
Date Deposited: 19 Oct 2026 04:12
Last Modified: 19 Oct 2026 04:12
URI: http://eprint.unipma.ac.id/id/eprint/10456

Actions (login required)

View Item View Item
Repository UNIPMA is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.