PENGARUH HARGA, CONTENT MARKETING, E-WOM, DAN ONLINE CUSTOMER REVIEW TERHADAP MINAT BELI ULANG VOUCHER OUTLET MOMOYO 2 PADA PLATFORM TIKTOK DI KOTA MADIUN

Agustianingsih, Dela Rahmayani (2026) PENGARUH HARGA, CONTENT MARKETING, E-WOM, DAN ONLINE CUSTOMER REVIEW TERHADAP MINAT BELI ULANG VOUCHER OUTLET MOMOYO 2 PADA PLATFORM TIKTOK DI KOTA MADIUN. S1 thesis, Universitas PGRI Madiun.

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Abstract

This study aims to analyze the influence of price, content marketing, e-WOM, and online customer reviews on the repurchase intention of Momoyo 2 outlet vouchers on the TikTok platform in Madiun City. This study employed a quantitative method with a purposive sampling technique. A total of 385 respondents were selected using the Lemeshow formula. Data were collected through questionnaires and analyzed using SPSS version 23. The results indicate that price, content marketing, e-WOM, and online customer reviews each have a positive and significant effect on the repurchase intention of Momoyo 2 outlet vouchers on the TikTok platform in Madiun City.

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	Price; Content Marketing; e-WOM; Online Customer Reviews; Repurchase Intention
Subjects:	A Social Sciences > HB Economic Theory A Social Sciences > HC Economic History and Conditions A Social Sciences > HF Commerce
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	AGUSTIANIN RAHMAYANI DELA
Date Deposited:	22 Oct 2026 03:17
Last Modified:	22 Oct 2026 03:17
URI:	http://eprint.unipma.ac.id/id/eprint/10454

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