PENGARUH KOMPENSASI DAN EMPLOYER BRANDING TERHADAP MINAT MELAMAR KERJA (INTENTION TO APPLY) PADA GENERASI Z DI KABUPATEN NGAWI

Krisnowo, Henry Dwi (2026) PENGARUH KOMPENSASI DAN EMPLOYER BRANDING TERHADAP MINAT MELAMAR KERJA (INTENTION TO APPLY) PADA GENERASI Z DI KABUPATEN NGAWI. S1 thesis, Universitas PGRI Madiun..

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Abstract

This study aims to determine the influence of Compensation and Employer Branding on Intention to Apply among Generation Z in Ngawi Regency. This research uses a quantitative approach with a correlational research design. The population in this study consists of Generation Z job seekers residing in Ngawi Regency. The sample used consisted of 385 respondents, with the sample size determined using the Lemeshow formula. Data were collected using a questionnaire based on a Likert scale. The data analysis technique employed multiple linear regression analysis with the assistance of IBM SPSS Statistics 25. The results of this study are as follows: Compensation has a positive and significant influence on Intention to Apply among Generation Z in Ngawi Regency. Employer Branding has a positive and significant influence on Intention to Apply among Generation Z in Ngawi Regency. Compensation and Employer Branding simultaneously have a positive and significant influence on Intention to Apply among Generation Z in Ngawi Regency. With fair and competitive compensation as well as positive Employer Branding, companies in Ngawi Regency can better attract Generation Z's interest in applying for jobs, thereby supporting the fulfillment of qualified workforce needs in the manufacturing industry sector.

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	Kompensasi; Employer Branding; Minat Melamar Kerja; Generasi Z Compensation; Employer Branding; Intention to Apply; Generation Z
Subjects:	A Social Sciences > H Social Sciences (General) A Social Sciences > HG Finance A Social Sciences > HM Sociology
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	KRISNOWO DWI HENRY
Date Deposited:	16 Oct 2026 07:33
Last Modified:	16 Oct 2026 07:33
URI:	http://eprint.unipma.ac.id/id/eprint/10336

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