PENGARUH AFFILIATE MARKETING, LIVE STREAMING, ONLINE CUSTOMER REVIEW, ONLINE CUSTOMER RATING DAN PRICE DISCOUNT TERHADAP KEPUTUSAN PEMBELIAN PRODUK PONDS AGE MIRACLE DAY CREAM PADA TIK TOK SHOP (Survey Konsumen Produk Ponds Age Miracle Day Cream Pada Pengguna Tiktok Shop Di Madiun )

Mustangin, Hemas Anfasa Setya (2025) PENGARUH AFFILIATE MARKETING, LIVE STREAMING, ONLINE CUSTOMER REVIEW, ONLINE CUSTOMER RATING DAN PRICE DISCOUNT TERHADAP KEPUTUSAN PEMBELIAN PRODUK PONDS AGE MIRACLE DAY CREAM PADA TIK TOK SHOP (Survey Konsumen Produk Ponds Age Miracle Day Cream Pada Pengguna Tiktok Shop Di Madiun ). S1 thesis, Universitas PGRI Madiun.

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Abstract

The Influence of Affiliate Marketing, Live Streaming, Online Customer Reviews, Online Customer Ratings, and Price Discounts towards Purchasing Decisions for Ponds Age Miracle Day Cream on TikTok Shop (Consumer Survey of Ponds Age Miracle Day Cream Among TikTok Shop Users in Madiun).The aim of this study was to determine the influence of Affiliate Marketing, Live Streaming, Online Customer Reviews, Online Customer Ratings, and Price Discounts towards Purchasing Decisions for Ponds Age Miracle Day Cream on TikTok Shop. This study was conducted in a quantitative manner with a sample size of 384 respondents. The sampling technique used purposive sampling with questionnaires distributed via Google Form. Data analysis was performed using SPSS 25. The results show that: (1) Affiliate Marketing has no positive or significant effect towards purchasing decisions; (2) Live Streaming has a positive and significant effect towards purchasing decisions; (3) Online Customer Reviews has a positive and significant effect towards purchasing decisions; (4) Online Customer Rating has a positive and significant effect towards purchasing decisions. (5) Price discounts have a positive and significant effect towards purchasing decisions. Keywords: Affiliate Marketing, Live Streaming, Online Customer Reviews, Online Customer Ratings, Price Discounts, Purchasing Decisions.

Item Type: Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci: Affiliate Marketing, Live Streaming, Online Customer Review, Online Customer Rating, Price Discount, Keputusan Pembelian
Subjects: A Social Sciences > HB Economic Theory
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: SETYA ANFASA HEMAS
Date Deposited: 21 Oct 2025 07:42
Last Modified: 21 Oct 2025 07:42
URI: http://eprint.unipma.ac.id/id/eprint/5698

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