Pengaruh Varian Menu, Lokasi, dan E-Promotion Terhadap Keputusan Pembelian di Teko Play Caruban.

Fandulu, Dimas Awal (2025) Pengaruh Varian Menu, Lokasi, dan E-Promotion Terhadap Keputusan Pembelian di Teko Play Caruban. S1 thesis, Universitas PGRI Madiun.

	Text HALAMAN DEPAN.pdf Download (1MB)
	Text ABSTRAK.pdf Download (266kB)
	Text BAB I.pdf Download (569kB)
	Text BAB II.pdf Download (543kB)
	Text BAB III.pdf Restricted to Repository staff only Download (559kB)
	Text BAB IV.pdf Restricted to Repository staff only Download (746kB)
	Text BAB V.pdf Download (311kB)
	Text DAFTAR PUSTAKA.pdf Download (254kB)
	Text LAMPIRAN.pdf Restricted to Repository staff only Download (3MB)

Abstract

This study aims to analyze the influence of Menu Variation, Location, and E-Promotion towards Purchasing Decisions at Teko Play Caruban. The background of this research was based on the rapid growth of the coffee shop industry in Madiun Regency, particularly in Caruban, which had triggered competition among businesses. To compete, business owners needed to optimize marketing strategies, including presenting a varied menu, selecting a strategic location, and engaging digital promotions. This study used a quantitative approach with a survey method with 384 respondents who are Teko Play Caruban consumers. The sampling technique used purposive sampling, and questionnaires were distributed via Google Form. Data analysis was performed using multiple linear regression using SPSS version 25 software. The results show (1) Menu Variation has a positive and significant effect towards Purchasing Decisions; (2) Location has a positive and significant effect towards Purchasing Decisions; (3) E-Promotion has a positive and significant effect towards Purchasing Decisions; (4) Menu Variation, Location, and E-Promotion simultaneously have a positive and significant influence towards Purchasing Decisions at Teko Play Caruban. Keywords: Menu Variation, Location, E-Promotion, Purchasing Decisions.

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	Keywords: Menu Variation, Location, E-Promotion, Purchasing Decisions.
Subjects:	A Social Sciences > HA Statistics A Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis
Depositing User:	FANDULU AWAL DIMAS
Date Deposited:	17 Oct 2025 07:20
Last Modified:	17 Oct 2025 07:20
URI:	http://eprint.unipma.ac.id/id/eprint/5654

Actions (login required)

View Item