Pengaruh Online Customer Review, Harga, dan Kualitas Pelayanan terhadap Keputusan Pembelian Konsumen Wizzmie di Madiun (Studi Kasus Pada Masyakarat di Kota Madiun)

Ramadhani, Dea Nurfath (2025) Pengaruh Online Customer Review, Harga, dan Kualitas Pelayanan terhadap Keputusan Pembelian Konsumen Wizzmie di Madiun (Studi Kasus Pada Masyakarat di Kota Madiun). S1 thesis, Universitas PGRI Madiun.

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Abstract

The Influence of Online Customer Reviews, Price, and Service Quality towards Wizzmie Consumer Purchasing Decisions in Madiun This study aims to determine the influence of online customer reviews, price, and service quality towards Wizzmie consumer purchasing decisions in Madiun (a case study of the community in Madiun City). This quantitative study involved 384 people. The sampling method used was the Lemeshow sampling method. Data collection used a questionnaire distributed via Google Form. The data analysis technique used Structual Equation Modeling (SEM) with SmartPLS Version 3.0. The results of this study indicate: 1) Online Customer Reviews have a positive and significant effect towards Wizzmie Consumer Purchasing Decisions in Madiun City. 2) Price has a positive and significant effect towards Wizzmie Consumer Purchasing Decisions in Madiun City. 3) Service Quality has no effect towards Wizzmie Consumer Purchasing Decisions in Madiun City. Keywords: Online Customer Reviews, Price, Service Quality, Purchasing Decisions.

Item Type: Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci: Online Customer Review, Harga, Kualita Pembelian (Online Customer Reviews, Price, Service Quality, Purchasing Decisions)
Subjects: A Social Sciences > HB Economic Theory
A Social Sciences > HC Economic History and Conditions
A Social Sciences > HF Commerce
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: RAMADHANI NURFATH DEA
Date Deposited: 16 Oct 2025 06:17
Last Modified: 16 Oct 2025 06:17
URI: http://eprint.unipma.ac.id/id/eprint/5572

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