PENGARUH DAYA TARIK, FASILITAS, DAN PROMOSI MEDIA SOSIAL TERHADAP MINAT BERKUNJUNG KEMBALI WISATA MONUMEN KRESEK MADIUN

Andrian, Yulia (2025) PENGARUH DAYA TARIK, FASILITAS, DAN PROMOSI MEDIA SOSIAL TERHADAP MINAT BERKUNJUNG KEMBALI WISATA MONUMEN KRESEK MADIUN. S1 thesis, Universitas PGRI Madiun.

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Abstract

This study aims to analyze the influence of attractions, facilities, and social media promotion towards revisit intention at the Kresek Monument in Madiun Regency, East Java. This monument is a historical site built to commemorate the 1948 massacre by the Indonesian Communist Party (PKI) and serves as a symbol of the people's struggle to defend the nation's ideology. A quantitative approach was used, using a survey method administered through a questionnaire to visitors to the Kresek Monument. Data analysis was performed using multiple linear regression using SPSS 25. The results show that all three independent variables had a positive and significant effect towards revisit intention. These findings indicate the importance of improving the quality of tourist attractions, providing and maintaining facilities, and optimizing creative and emotional promotion through social media.

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	Attractions; Facilities; Social Media Promotion; Revisit Intention
Subjects:	A Social Sciences > HB Economic Theory A Social Sciences > HC Economic History and Conditions
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	YULIA ANDRIAN YULIA
Date Deposited:	14 Oct 2025 05:56
Last Modified:	14 Oct 2025 05:56
URI:	http://eprint.unipma.ac.id/id/eprint/5310

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