Pengaruh Corporate Social Responsibility (CSR), Corporate Reputation, dan Employer Branding terhadap Intention to Apply for Job Pada Generasi Z di Kota Madiun.

SUSANTI, SITA (2025) Pengaruh Corporate Social Responsibility (CSR), Corporate Reputation, dan Employer Branding terhadap Intention to Apply for Job Pada Generasi Z di Kota Madiun. S1 thesis, Universitas PGRI Madun.

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Abstract

Increasing job competition among the younger generation is encouraging companies to pay attention to factors that influence job application intentions, especially among Z Generations. In Madiun City, although the unemployment rate is decreasing, thousands of people are still unemployed. This study aims to analyze the influence of Corporate Social Responsibility (CSR), Corporate Reputation, and Employer Branding towards Intention to Apply for a Job among Z Generations in Madiun City. This study used a quantitative approach. Primary data were collected through questionnaires from 384 Z Generations respondents. The sampling technique used was purposive sampling. Data analysis was performed using SPSS 27. The results show that CSR, Corporate Reputation, and Employer Branding have a positive and significant effect towards Intention to Apply for a Job. This research strengthens Signalling Theory and provides practical implications for company recruitment strategies, particularly in attracting competitive young talent.

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	Corporate Social Responsibility, Corporate Reputation, Employer Branding, Intention to Apply, Generation Z.
Subjects:	A Social Sciences > HD Industries. Land use. Labor A Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	SITA SUSANTI SITA
Date Deposited:	14 Oct 2025 06:21
Last Modified:	14 Oct 2025 06:21
URI:	http://eprint.unipma.ac.id/id/eprint/5291

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