PENGARUH PERCEIVED CREATIVITY, MEDIA SOSIAL, PERCEIVED BEHAVIOR CONTROL TERHADAP MINAT BERWIRAUSAHA (Studi Kasus Pada Generasi Z Kota Madiun)

Kusumaningrum, Dewi Maharani (2025) PENGARUH PERCEIVED CREATIVITY, MEDIA SOSIAL, PERCEIVED BEHAVIOR CONTROL TERHADAP MINAT BERWIRAUSAHA (Studi Kasus Pada Generasi Z Kota Madiun). S1 thesis, Universitas PGRI Madiun.

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Abstract

Entrepreneurial interest is a cognitive state within an individual when making a decision to start a business. This aims of study is to demonstrate the Influence of Perceived Creativity, Social Media, Perceived Behavioral Control Toward Entrepreneurial Interest: A Case Study of Z Generation in Madiun City. The sampling technique used was purposive sampling, where the sample was determined based on specific considerations. The sample use was 385 respondents from Z Generation in Madiun City. This study employed a quantitative approach. Data collected used questionnaire, and data analysis was conducted using SPSS 25. The results of the study indicate that Perceived creativity has a significant positive effect toward Entrepreneurial Interest, Social Media has a significant positive effect toward Entrepreneurial Interest, and Perceived Behavioral Control has a significant positive effect toward Entrepreneurial Interest

Item Type: Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci: Perceived Creativity; Social Media; Perceived Behavioral Control; Entrepreneurial Interest
Subjects: A Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: KUSUMANING DEWI MAHARANI
Date Deposited: 14 Oct 2025 05:56
Last Modified: 14 Oct 2025 05:56
URI: http://eprint.unipma.ac.id/id/eprint/5245

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