MONICA, SHELLA (2026) Analisis Gaya Hidup Hedonis, Media Sosial, Fear of Missing Out (FOMO) Terhadap Perilaku Konsumtif “Tren Healing” pada Gen Z di Kota Madiun (Studi Kasus Gen Z di Kota Madiun). S1 thesis, Universitas PGRI Madiun.
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Abstract
Abstract : The healing trend among Generation Z, such as hanging out at aesthetic cafes, staycations, and culinary tourism, has become increasingly popular, yet it potentially shifts from its original meaning of psychological recovery toward a form of consumptive behavior. This study aims to determine and analyze the influence of Hedonic Lifestyle, Social Media, and Fear of Missing Out (FOMO) on Consumptive Behavior toward “the Healing Trend” among Generation Z in Madiun City, both partially and simultaneously. This study used a quantitative approach with an associative research type. The population consisted of Generation Z aged 17–27 years in Madiun City with an unknown exact size, so the sample size was determined using the Lemeshow formula, resulting in 385 respondents obtained through purposive sampling combined with snowball sampling. Data were collected through a Likert-scale questionnaire and analyzed using validity tests, reliability tests, classical assumption tests, and multiple linear regression analysis with the aid of SPSS software. The results show that Hedonic Lifestyle, Social Media, and Fear of Missing Out (FOMO) each have a positive and significant partial effect on Consumptive Behavior toward “the Healing Trend”, with FOMO being the most dominant variable. Simultaneously, the three variables also have a positive and significant effect on Consumptive Behavior toward the Healing Trend, with a coefficient of determination (R Square) of 0.872, meaning that 87.2% of the variation in Consumptive Behavior toward “the Healing Trend” is explained by these three variables, while the remaining 12.8% is influenced by other factors outside this research model.
| Item Type: | Thesis/Skripsi/Tugas Akhir (S1) |
|---|---|
| Kata Kunci: | Gaya Hidup Hedonis, Media Sosial, Fear of Missing Out (FOMO), Perilaku Konsumtif, “Tren Healing”. Hedonic Lifestyle, Social Media, Fear of Missing Out (FOMO), Consumptive Behavior, “Healing Trend”. |
| Subjects: | B Philosophy. Psychology. Religion > BV Practical Theology > BV1460 Religious Education A Social Sciences > H Social Sciences (General) L Education > L Education (General) |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | SHELLA MONICA SHELLA |
| Date Deposited: | 28 Oct 2026 07:01 |
| Last Modified: | 28 Oct 2026 07:01 |
| URI: | http://eprint.unipma.ac.id/id/eprint/10786 |
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