PAKERTI, LUHUNG HARITIYA (2026) PENGARUH EMPLOYEE BRANDING DAN EMPLOYEE RETENTION TERHADAP INTENTION TO STAY PADA KARYAWAN PEREMPUAN INDOMARET DI KARESIDENAN MADIUN. S1 thesis, Universitas PGRI Madiun.
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Abstract
This study aims to analyze the influence of Employee Branding and Employee Retention on Intention to Stay among female employees of Indomaret in the Madiun Residency. This study employed a quantitative research approach involving 380 respondents selected using a purposive sampling technique. Data were collected through a Likert-scale questionnaire and analyzed using multiple linear regression with the assistance of SPSS software. The results indicate that Employee Branding has a positive and significant influence on Intention to Stay. Employee Retention also has a positive and significant influence on Intention to Stay. Furthermore, Employee Branding and Employee Retention simultaneously have a positive and significant influence on Intention to Stay. These findings suggest that the better the company's image as an employer and the more effective its employee retention strategies, the stronger female employees' intention to remain working at Indomaret.
| Item Type: | Thesis/Skripsi/Tugas Akhir (S1) |
|---|---|
| Kata Kunci: | Keywords: Employee Branding, Employee Retention, Intention to Stay, Female Employees, Indomaret. |
| Subjects: | A Social Sciences > HD Industries. Land use. Labor L Education > LG Individual institutions (Asia. Africa) L Education > LT Textbooks |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | PAKERTI HARITIYA LUHUNG |
| Date Deposited: | 27 Oct 2026 03:19 |
| Last Modified: | 27 Oct 2026 03:19 |
| URI: | http://eprint.unipma.ac.id/id/eprint/10735 |
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