PENGARUH PERCEIVED USEFULNESS, PERCEIVED EASE OF USE, PERCEIVED RISK TERHADAP KEPUTUSAN PENGGUNAAN DOMPET DIGITAL SHOPEEPAY PADA MASYARAKAT DI MADIUN

APRIYOGA, BAGUS CATUR (2026) PENGARUH PERCEIVED USEFULNESS, PERCEIVED EASE OF USE, PERCEIVED RISK TERHADAP KEPUTUSAN PENGGUNAAN DOMPET DIGITAL SHOPEEPAY PADA MASYARAKAT DI MADIUN. S1 thesis, UNIVERSITAS PGRI MADIUN.

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Abstract

Bagus Catur Apriyoga. 2026. The Influence of Perceived Usefulness, Perceived Ease of Use, and Perceived Risk on the Decision to Use ShopeePay Digital Wallet among the Community in Madiun. Undergraduate Thesis. Management Study Program, Faculty of Economics and Business, Universitas PGRI Madiun. Advisor (I): Dr. Rizal Ula Ananta Fauzi, S.E., M.M. Advisor (II): Dr. Hari Purwanto, S.E., M.M. This study aims to analyze the influence of perceived usefulness, perceived ease of use, and perceived risk on the decision to use the ShopeePay digital wallet among the community in Madiun. The research employed a quantitative approach with a sample of 384 respondents selected using a purposive sampling technique. Data were collected through questionnaires and analyzed using IBM SPSS 2025. The results of the study indicate that perceived usefulness, perceived ease of use, and perceived risk simultaneously have a significant effect on the decision to use the ShopeePay digital wallet among the community in Madiun.

Item Type: Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci: Perceived Usefulness; Perceived Ease Of Use; Perceived Risk; Usage Decision
Subjects: A Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
A Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: APRIYOGA CATUR BAGUS
Date Deposited: 27 Oct 2026 03:15
Last Modified: 27 Oct 2026 03:15
URI: http://eprint.unipma.ac.id/id/eprint/10729

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