PENGARUH KREDIBILITAS INFLUENCER, KUALITAS INFORMASI, DAN KEPERCAYAAN KONSUMEN TERHADAP MINAT BELI KULINER UMKM DI KOTA MADIUN (Studi Kasus pada Konten Kreator @Ariemadione)

yunita, radina eka (2022) PENGARUH KREDIBILITAS INFLUENCER, KUALITAS INFORMASI, DAN KEPERCAYAAN KONSUMEN TERHADAP MINAT BELI KULINER UMKM DI KOTA MADIUN (Studi Kasus pada Konten Kreator @Ariemadione). S1 thesis, Universitas PGRI Madiun.

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Abstract

This study aims to analyze the influence of influencer credibility, information quality, and consumer trust on purchase intention for MSME culinary products in Madiun City, focusing on the Instagram content creator @ariemadione. The study employs a quantitative approach using primary data obtained through questionnaires distributed to respondents residing in Madiun City who have viewed culinary review content published by @ariemadione. Purposive sampling was used as the sampling technique. Data collection was conducted via online questionnaires using Google Forms. Data analysis was performed using IBM SPSS Statistics version 26 software, covering instrument testing, classical assumption testing, multiple linear regression analysis, the coefficient of determination (R²) test, the t test, and the F-test. The results indicate that influencer credibility has a positive and significant influence on purchase intention for MSME culinary products in Madiun City. Information quality has a positive and significant influence on purchase intention for MSME culinary products in Madiun City. Consumer trust also has a positive and significant influence on purchase intention for MSME culinary products in Madiun City. Simultaneously, influencer credibility, information quality, and consumer trust significantly influence purchase intention for MSME culinary products in Madiun City.

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	Keywords: Influencer Credibility, Information Quality, Consumer Trust, Purchase Intention, MSME Culinary Products. Kata kunci : Kredibilitas Influencer, Kualitas Informasi, Kepercayaan Konsumen, Minat Beli, UMKM Kuliner.
Subjects:	A Social Sciences > HF Commerce
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	YUNITA EKA RADINA
Date Deposited:	22 Oct 2026 05:33
Last Modified:	22 Oct 2026 05:33
URI:	http://eprint.unipma.ac.id/id/eprint/10531

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