PENGARUH STORE ATMOSPHERE, EVENT, DAN LOCATION TERHADAP REPURCHASE INTENTION DENGAN PURCHASE DECISIONS SEBAGAI VARIABEL MEDIASI (STUDI KASUS PADA MALINI KOPI MADIUN)

AULIA, INNES SHERA (2026) PENGARUH STORE ATMOSPHERE, EVENT, DAN LOCATION TERHADAP REPURCHASE INTENTION DENGAN PURCHASE DECISIONS SEBAGAI VARIABEL MEDIASI (STUDI KASUS PADA MALINI KOPI MADIUN). S1 thesis, Universitas PGRI Madiun.

	Text HALAMAN DEPAN.pdf Download (776kB)
	Text ABSTRAK.pdf Download (14kB)
	Text BAB I.pdf Download (516kB)
	Text BAB II.pdf Download (621kB)
	Text BAB III.pdf Restricted to Repository staff only Download (414kB)
	Text BAB IV.pdf Restricted to Repository staff only Download (752kB)
	Text BAB V.pdf Download (19kB)
	Text DAFTAR PUSTAKA.pdf Download (160kB)
	Text LAMPIRAN.pdf Restricted to Repository staff only Download (7MB)

Abstract

Innes Shera Aulia. 2026. The Influence of Store Atmosphere, Events, and Location on Repurchase Intention with Purchase Decisions as a Mediating Variable (Case Study at Malini Coffee Madiun). Thesis. Management Study Program. Faculty of Economics and Business, Universitas PGRI Madiun. Supervisor (I) Dr. Hari Purwanto, S. E., M. Supervisor (II) Dr. Rizal Ula Ananta Fauzi, S. E., M. M. This study aims to examine the influence of store atmosphere, events, and location on repurchase intention at Malini Kopi, with purchase decisions as a mediating variable. This study uses a quantitative approach with variables such as store atmosphere, events, and location, purchase decision, and repurchase intention. Data were collected through a questionnaire using a Likert scale. This study is expected to provide empirical evidence regarding the influence of store atmosphere, events, and location on repurchase intention at Malini Kopi and the role of purchase decisions in mediating this relationship. The results are expected to provide input for the company in improving store atmosphere, thus making Malini Kopi more attractive.

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	Kata kunci: Store Atmosphere, Event, Location, Purchase Decision Dan Repurchase Intention. Key Words: Store Atmosphere, Event, Location, Purchase Decision and Repurchase Intention.
Subjects:	G Geography. Anthropology. Recreation > G Geography (General) A Social Sciences > H Social Sciences (General) A Social Sciences > HB Economic Theory L Education > L Education (General)
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	AULIA SHERA INNES
Date Deposited:	22 Oct 2026 05:40
Last Modified:	22 Oct 2026 05:40
URI:	http://eprint.unipma.ac.id/id/eprint/10515

Actions (login required)

View Item