PENGARUH VARIASI PRODUK, HARGA, KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN (Studi Empiris Pada Ikio Coffeshopp Madiun)

Dodiaz, Kelvin Sidiq (2026) PENGARUH VARIASI PRODUK, HARGA, KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN (Studi Empiris Pada Ikio Coffeshopp Madiun). S1 thesis, PGRI University of Madiun.

	Text Cover..pdf Download (563kB)
	Text ABSTRAK.pdf Download (215kB)
	Text BAB I..pdf Download (253kB)
	Text BAB II..pdf Download (417kB)
	Text BAB III..pdf Restricted to Repository staff only Download (392kB) | Request a copy
	Text BAB IV..pdf Restricted to Repository staff only Download (428kB) | Request a copy
	Text BAB V..pdf Download (192kB)
	Text Daftar Pustaka.pdf Download (218kB)
	Text LAMPIRAN.pdf Restricted to Repository staff only Download (2MB) | Request a copy

Abstract

This study aims to analyze the influence of Product Variation, Price, and Service Quality on Customer Loyalty at Ikio Coffeeshop Madiun. The rising coffee consumption and the growth of modern coffee shops in Madiun make Ikio Coffeeshop a relevant study object due to its unique product variations, competitive pricing strategy, and commitment to service. This quantitative study used a causal associative survey method by distributing questionnaires to 385 IKIO Coffeeshop consumer respondents, selected through purposive and accidental sampling techniques based on the Lemeshow formula. The data analysis methods used included instrument tests (validity and reliability), classical assumption tests, multiple linear regression analysis, partial significance tests (t-tests), and determination coefficient tests with the help of IBM SPSS 25. The results showed that Price and Service Quality have a positive and significant effect on customer loyalty, while Product Variety does not have a significant effect on customer loyalty.

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	Variasi Produk, Harga, Kualitas Pelayanan, Loyalitas Pelanggan, coffee shop.
Subjects:	A Social Sciences > HF Commerce
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	DODIAZ SIDIQ KELVIN
Date Deposited:	20 Oct 2026 04:30
Last Modified:	20 Oct 2026 04:30
URI:	http://eprint.unipma.ac.id/id/eprint/10483

Actions (login required)

View Item