Pengaruh Green Banking dan Transformasi Digital Terhadap Nilai Perusahaan Dengan Profitabilitas Sebagai Variabel Moderasi pada Bank Konvensional Di Bursa Efek Indonesia (BEI)

Masrurroh, Wanda Diyah Ayu (2026) Pengaruh Green Banking dan Transformasi Digital Terhadap Nilai Perusahaan Dengan Profitabilitas Sebagai Variabel Moderasi pada Bank Konvensional Di Bursa Efek Indonesia (BEI). S1 thesis, Universitas PGRI Madiun.

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Abstract

This study aims to analyze and empirically test the effects of green banking and digital transformation on firm value, as well as to examine the role of profitability as a moderating variable in conventional banking companies listed on the Indonesia Stock Exchange (IDX). This research employed a quantitative approach utilizing secondary data collected from corporate annual reports and financial statements published on the official IDX website. The research population comprised conventional banks listed on the IDX. Through a purposive sampling method, a final sample of firm-year observations was obtained and prepared for analysis. Data analysis techniques included descriptive statistics, classical assumption tests, multiple linear regression analysis, and Moderated Regression Analysis (MRA) performed via SPSS software. The results demonstrated that partially, green banking had a significant negative effect on firm value, while digital transformation exerted a significant positive effect on firm value. The simultaneous test confirmed that green banking and digital transformation collectively had a significant effect on firm value. Furthermore, the Moderated Regression Analysis (MRA) revealed that profitability significantly moderated (weakened) the relationship between green banking and firm value, functioning as a quasi-moderator. However, profitability failed to moderate the effect of digital transformation on firm value.

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	Green Banking, Transformasi Digital, Nilai Perusahaan, Profitabilitas, Price to Book Value, Return on Assets
Subjects:	A Social Sciences > HG Finance
Divisions:	Fakultas Ekonomi dan Bisnis > Akuntansi
Depositing User:	AYU DIYAH WANDA
Date Deposited:	16 Oct 2026 08:25
Last Modified:	16 Oct 2026 08:25
URI:	http://eprint.unipma.ac.id/id/eprint/10251

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