PENGARUH FEAR OF MISSING OUT (FOMO), HARGA, TREN, DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP MINAT BELI MASYARAKAT: (STUDI KASUS TREN LABUBU)

Cakti, Varenda Putri Padma Vidya (2026) PENGARUH FEAR OF MISSING OUT (FOMO), HARGA, TREN, DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP MINAT BELI MASYARAKAT: (STUDI KASUS TREN LABUBU). S1 thesis, Uinversitas PGRI Madiun.

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Abstract

The global art toy industry has seen the rise of the Labubu doll, sparking long queues and extreme price surges in the Indonesian secondary market. Despite a macroeconomic decline in purchasing power, consumer interest in East Java remains high, driven by a shift in consumption behavior from basic needs toward psychological and social desires. This study aims to empirically examine the impact of FOMO, price, trends, and electronic word-of-mouth (e-WOM) on consumer purchase intention regarding the Labubu trend. Employing a quantitative approach with a population comprising residents of East Java specifically the cities of (Surabaya, Malang, Kediri, and Madiun) and utilizing cluster random sampling, the study secured a representative sample of 200 Gen Z social media users. Data were collected via Likert-scale questionnaires and analyzed using multiple linear regression with IBM SPSS 25 software. The findings reveal that FOMO, price, and trends each exert a positive and significant partial effect on purchase intention; conversely, e-WOM does not have a significant partial effect on purchase intention. These results are expected to encourage producers and marketers to optimize scarcity-based marketing strategies and perception-based pricing management to sustain consumer engagement. Keywords: Fear of Missing Out (FOMO), Price, Trend, Electronic Word of Mouth (E-WOM), Purchase Intention, Labubu.

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	Kata Kunci: Fear of Missing Out (FOMO), Harga, Tren, Electronic Word of Mouth (E-WOM), Minat Beli, Labubu. Keywords: Fear of Missing Out (FOMO), Price, Trend, Electronic Word of Mouth (E-WOM), Purchase Intention, Labubu.
Subjects:	A Social Sciences > HF Commerce
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	PADMA PUTRI VARENDA
Date Deposited:	17 Oct 2026 02:31
Last Modified:	17 Oct 2026 02:31
URI:	http://eprint.unipma.ac.id/id/eprint/10250

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