PENGARUH E-WOM DAN STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN MELALUI MINAT BELI KONSUMEN PADA COFFEE SHOP “RINDU ALAM COFFEE” DI NGEBEL PONOROGO

Marqovatusari, Enzya (2024) PENGARUH E-WOM DAN STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN MELALUI MINAT BELI KONSUMEN PADA COFFEE SHOP “RINDU ALAM COFFEE” DI NGEBEL PONOROGO. S1 thesis, Universitas PGRI Madiun.

	Text HALAMAN DEPAN_ENZYA MARQOVATUSARI.pdf Download (657kB)
	Text ABSTRAK_ENZYA MARQOVATUSARI.pdf Download (73kB)
	Text BAB 1_ENZYA MARQOVATUSARI.pdf Download (317kB)
	Text BAB 2_ENZYA MARQOVATUSARI.pdf Download (322kB)
	Text BAB 3_ENZYA MARQOVATUSARI.pdf Restricted to Repository staff only Download (323kB)
	Text BAB 4_ENZYA MARQOVATUSARI.pdf Restricted to Repository staff only Download (504kB)
	Text BAB 5_ENZYA MARQOVATUSARI.pdf Download (72kB)
	Text DAFTAR PUSTAKA_ENZYA MARQOVATUSARI.pdf Download (146kB)
	Text LAMPIRAN_ENZYA MARQOVATUSARI.pdf Restricted to Repository staff only Download (2MB)

Abstract

The research objectives were to find out whether there was the effect of E-WOM and Store Atmosphere towards purchasing decisions through consumer buying interest. This research was conducted at the Coffee Shop "Rindu Alam Coffee" in Ngebel Ponorogo. This research sample was 385 respondents. This research method used a survey method with a quantitative descriptive approach. Data collection techniques in this study through the distribution of questionnaires with the help of a Likert scale. Data analysis was carried out with PLS-SEM and used the help of SmartPLS 4 software. The results of this study are: E-WOM has a positive and significant effect towards purchasing interest, Store atmosphere has a positive and significant effect towards purchasing interest, E-WOM has a positive and significant effect towards purchasing decisions, Store Atmosphere has a positive and significant effect towards purchasing decisions, purchase interests have a positive effect and significant towards purchasing decisions, E-WOM has a positive and significant effect towards purchasing decisions through consumer purchasing interests as intervening variables, and Store Atmosphere has a positive and significant effect towards purchasing decisions through consumer buying interest as intervening variables.

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	E-WOM, Store Atmosphere, Minat Beli, Keputusan Pembelian
Subjects:	A Social Sciences > H Social Sciences (General) A Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ENZYA MARQOVATUSARI
Date Deposited:	04 Oct 2024 01:41
Last Modified:	04 Oct 2024 01:46
URI:	http://eprint.unipma.ac.id/id/eprint/376

Actions (login required)

View Item