PENGARUH LOKASI, ELEKTRONIK WORD OF MOUTH (E-WOM) DAN FASILITAS TERHADAP KEPUTUSAN PEMBELIAN DI LESUNG KRESEK MADIUN

Wahyuningsih, Titin (2024) PENGARUH LOKASI, ELEKTRONIK WORD OF MOUTH (E-WOM) DAN FASILITAS TERHADAP KEPUTUSAN PEMBELIAN DI LESUNG KRESEK MADIUN. S1 thesis, Universitas PGRI Madiun.

Preview	Text Halaman Depan.pdf Download (291kB) | Preview
	Text Bab I.pdf Restricted to Repository staff only Download (185kB)
Preview	Text Bab V.pdf Download (168kB) | Preview

Abstract

This research aimed to provide partial evidence towards purchasing decisions which were influenced by location, electronic word of mouth (E-WOM) and facilities at Lesung Kresek, Madiun. This research used a quantitative approach with an unknown research population. This research method used the Lemeshow formula so that 384 people were obtained through questionnaires. The data collection technique for this research used the purposive sampling technique. The data analysis method for this research used Multiple Linear Regression analysis using the SPSS program. Data analysis was carried out using the Classic Assumption Test, Multiple Linear Test, t Test, F Test. This research was conducted based on the results of observations which shows that there are several problems regarding Purchasing Decisions which are influenced by Location, Electronic Word Of Mouth (E-WOM) and Facilities in Lesung Kresek Restaurant, Madiun. The results of this research show that location has a significant effect towards purchasing decisions. Electronic Word Of Mouth (E-WOM) does not have a significant effect towards purchasing decisions. Facilities have a significant influence towards purchasing decisions. As well as Location, E-WOM and Facilities have a significant influence towards Purchasing Decisions.

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	Location; Electronic Word Of Mouth (E-WOM); Facilities; Purchasing Decisions
Subjects:	L Education > L Education (General)
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	TITIN WAHYUNINGSIH TITIN
Date Deposited:	22 May 2024 07:13
Last Modified:	22 May 2024 07:13
URI:	http://eprint.unipma.ac.id/id/eprint/357

Actions (login required)

View Item