PENGARUH FoMO, GAYA HIDUP, KEMUDAHAN DAN RESIKO TERHADAP KEPUTUSAN PEMBELIAN MENGGUNAKAN METODE PEMBAYARAN SHOPEE PAYLATTER (Studi Kasus Konsumen Shopee Paylater di UNIPMA)

NURCAHYANI, ANISTARIA (2025) PENGARUH FoMO, GAYA HIDUP, KEMUDAHAN DAN RESIKO TERHADAP KEPUTUSAN PEMBELIAN MENGGUNAKAN METODE PEMBAYARAN SHOPEE PAYLATTER (Studi Kasus Konsumen Shopee Paylater di UNIPMA). S1 thesis, Universitas PGRI Madiun.

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Abstract

The purpose of this research is to determine the influence of Fear of missing Out (FoMO), Lifestyle, Convenience and Risk on Purchase Decisions Using the Shopee Paylater Payment Method (Case Study of Shopee Paylater Consumers at UNIPMA). This research is quantitative research with a sample size of 295 respondents. The sampling method is purposive sampling. Data collection uses a questionnaire distributed via Google Form. The data analysis technique uses testing tools in the form of SPPS version 25 software.The results of this research are (1) FoMO has a positive and significant effect on purchasing decisions, (2) Lifestyle has a positive and significant effect on purchasing decisions, (3) Convenience has a positive and significant effect on purchasing decisions, (4) Risk has a positive and significant effect on Buying decision. Keywords: FoMO, Lifestyle, Convenience, Risk, Purchase Decision.

Item Type: Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci: Keywords: FoMO, Lifestyle, Convenience, Risk, Purchase Decision.
Subjects: A Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: ANISTARIA NURCAHYANI ANISTARIA
Date Deposited: 17 May 2025 03:28
Last Modified: 17 May 2025 03:28
URI: http://eprint.unipma.ac.id/id/eprint/3057

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