Alexander, Andy Febri (2025) Pengaruh Merek, Kemasan, dan Promosi Terhadap Minat Beli pada Es Teh Jumbo Pakdhe di Kota Madiun. S1 thesis, Universitas PGRI Madiun.
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Abstract
Currently, competition in the culinary and beverage industry continues to grow. Companies are starting to make a lot of innovations so that their products are targeted by consumers. In connection with competition in the packaged beverage business, companies need an effective and efficient strategy to be able to achieve maximum profits so that they can continue to run the company. The aim of this research is to; 1) Provide empirical evidence of the influence of brand, packaging, promotion on purchasing interest in Jumnbo Pakdhe Ice Tea in Madiun City. This research was 384 respondents. The method in this research is quantitative research using multiple linear regression analysis and using the SPSS version 20 progam. The results of the research show that: 1) Partially the brand variable (X1), packaging variable (X2), and promotion variable (X3) have an influence which is positive and significant towards purchasing interest in Jumbo Pakdhe Ice Tea in Madiun City. 2) Simultaneously the brand, packaging and promotion variables have a positive and significant effect on purchasing interest in Jumbo Pakdhe Ice Tea in Madiun City
| Item Type: | Thesis/Skripsi/Tugas Akhir (S1) |
|---|---|
| Kata Kunci: | Merek, Kemasan, Promosi, Minat beli |
| Subjects: | A Social Sciences > HB Economic Theory A Social Sciences > HF Commerce |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | ALEXANDER FEBRI ANDY |
| Date Deposited: | 09 May 2025 07:35 |
| Last Modified: | 09 May 2025 07:35 |
| URI: | http://eprint.unipma.ac.id/id/eprint/3052 |
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