PENGARUH E-WOM(ELECTRONIC WORD OF MOUTH),PERSEPSI KUALITAS PRODUK, DAN PERSEPSI HARGA TERHADAP MINAT BELI KONSUMEN MOTOR LISTRIK DI MADIUN

ABDULHAFIZH, FAISHAL (2024) PENGARUH E-WOM(ELECTRONIC WORD OF MOUTH),PERSEPSI KUALITAS PRODUK, DAN PERSEPSI HARGA TERHADAP MINAT BELI KONSUMEN MOTOR LISTRIK DI MADIUN. S1 thesis, Universitas PGRI Madiun.

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Abstract

The purpose of the study was to determine whether there is an effect of E-WOM (Electronic Word Of Mouth), perceived product quality, perceived price on consumer buying interest in electric motorbikes in Madiun. This research was conducted in the Madiun City community. The sample of this study was 400 respondents. The research method used is a quantitative approach with purposive sampling technique using the help of the SPSS version 25 program. The results of this study are E-WOM (Electronic Word Of Mouth) has a significant effect on consumer buying interest in electric motorbikes, perceived product quality has a significant effect on consumer buying interest in electric motorbikes, perceived price has a significant effect on consumer buying interest in electric motorbikes.

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	E-WOM(Electronic Word Of Mouth), Persepsi Kualitas Produk, Persepsi Harga, Minat Beli
Subjects:	T Technology > T Technology (General)
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	FAISHAL ABDULHAFIZH FAISHAL
Date Deposited:	17 Oct 2024 05:56
Last Modified:	17 Oct 2024 05:56
URI:	http://eprint.unipma.ac.id/id/eprint/2539

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