PENGARUH LOKASI, HARGA, KUALITAS PRODUK DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN DI MEBEL UD. WAHYU JATI MAGETAN

FAHRUDIN, ANAS DWI (2024) PENGARUH LOKASI, HARGA, KUALITAS PRODUK DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN DI MEBEL UD. WAHYU JATI MAGETAN. S1 thesis, Universitas PGRI Madiun.

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Abstract

Anas Dwi Fahrudin, 2024. The Influence of Location, Price, Product Quality and Word of Mouth on Purchasing Decisions at UD. Wahyu Jati Magetan Furniture. Management Study Program, Faculty of Economics and Business, Universitas PGRI Madiun. Supervisor I: Dian Citaningtyas Ari Kadi S.E., M.M. Supervisor II: Indra Ayu Fatmala, S.E., M.M. This study is to provide empirical evidence regarding the Influence of Location, Price, Product Quality and Word of Mouth on Purchasing Decisions at Mebel UD. Wahyu Jati Magetan. This type of research is descriptive research with a quantitative approach. The sample in this study amounted to 384 respondents. The sampling method is using the purposive sampling method. Data collection in this study used a questionnaire. The data analysis technique in this study used a test tool in the form of SmartSPSS 25 software. The results of the study prove that price has a significant positive effect on purchasing decisions, product quality has a significant effect on purchasing decisions, and Word of Mouth (WOM) does not have a significant effect on purchasing decisions at Mebel UD. Wahyu Jati Magetan.. Keywords: Price, Product Quality, Word Of Mouth (WOM), Purchasing Decision.

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	Keywords: Price, Product Quality, Word Of Mouth (WOM), Purchasing Decision.
Subjects:	B Philosophy. Psychology. Religion > BV Practical Theology L Education > L Education (General)
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	FAHRUDIN DWI ANAS
Date Deposited:	16 Oct 2024 04:54
Last Modified:	16 Oct 2024 04:54
URI:	http://eprint.unipma.ac.id/id/eprint/2529

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