Pengaruh, Harga, Variasi Produk, Kualitas Pelayanan, Kemudahan Pembayaran, dan Kenyamanan Terhadap Keputusan Pembelian Di Pasar Modern Hypermart Madiun.

SEPTIARINI, ANISA RATIH (2024) Pengaruh, Harga, Variasi Produk, Kualitas Pelayanan, Kemudahan Pembayaran, dan Kenyamanan Terhadap Keputusan Pembelian Di Pasar Modern Hypermart Madiun. S1 thesis, Universitas PGRI Madiun.

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Abstract

This study aimed to determine the effect of price, product variation, service quality, ease of payment and convenience on purchasing decisions at the Hypermart Madiun Modern Market. The research method used was descriptive quantitative with a sample of 384 respondents. Data collection using a questionnaire with data analysis techniques using the Statistical Package for the Social Sciences (SPSS) IMB version 27 test tool software. The results of this study indicate that price does not significant effect towards purchasing decisions, product variation has a significant effect towards purchasing decisions, service quality has a significant effect towards purchasing decisions, ease of payment has a significant effect towards purchasing decisions. convenience does not have a significant effect towards purchasing decisions. Keywords: Price, Product Variation, Service Quality, Ease of Payment, Convienience, Purchasing Decisions.

Item Type: Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci: Kata Kunci: Harga, Variasi Produk, Kualitas Pelayanan, Kemudahan Pembayaran, Kenyamanan, Keputusan Pembelian
Subjects: A Social Sciences > HF Commerce
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: SEPTIARINI RATIH ANISA
Date Deposited: 15 Oct 2024 07:19
Last Modified: 15 Oct 2024 07:19
URI: http://eprint.unipma.ac.id/id/eprint/2517

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