PENGARUH HEDONIC SHOPPING VALUE, WORD OF MOUTH, DAN LIFESTYLE TERHADAP KEPUTUSAN PEMBELIAN SEPATU BEKAS BERKUALITAS PADA MAHASISWA DI KOTA MADIUN

ALAMSYAH, IRVAN CANDRA NUR (2024) PENGARUH HEDONIC SHOPPING VALUE, WORD OF MOUTH, DAN LIFESTYLE TERHADAP KEPUTUSAN PEMBELIAN SEPATU BEKAS BERKUALITAS PADA MAHASISWA DI KOTA MADIUN. S1 thesis, UNIVERSITAS PGRI MADIUN.

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Abstract

This research aims to determine the influence of hedonic shopping value, word of mouth, and lifestyle on the decision to purchase used shoes in Madiun City. The method used in this research is quantitative. The sample in this study was 167 respondents. The data used in this research is primary data. The data collection method uses a questionnaire. Data processing in this research uses PLS SEM. The results of this research are 1. Hedonic Shopping Value has a significant effect on the decision to purchase used shoes for students in the city of Madiun, 2. Word of Mouth has a significant effect on the decision to purchase used shoes for students in the city of Madiun. And 3. Lifestyle has a significant influence on the decision to purchase used shoes among students in the city of Madiun.

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	Hedonic Shopping Value, Word of Mouth, Lifestyle, Purchasing Decisions
Subjects:	A Social Sciences > HF Commerce
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	NUR CANDRA IRVAN
Date Deposited:	08 Oct 2024 06:42
Last Modified:	08 Oct 2024 06:42
URI:	http://eprint.unipma.ac.id/id/eprint/2431

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