PENGARUH SOSIAL MEDIA, CITRA MEREK, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA ES TEH INDONESIA DI WILAYAH KOTA MADIUN

Vahlevi, Windy Ferba (2024) PENGARUH SOSIAL MEDIA, CITRA MEREK, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA ES TEH INDONESIA DI WILAYAH KOTA MADIUN. S1 thesis, Universitas PGRI Madiun.

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Abstract

Windy Ferba Vahlevi. 2024. The Influence of Social Media, Brand Image, and Product Quality towards Consumer Purchasing Decisions on Es Teh Indonesia in the Madiun City Area. Management Study Program, Faculty of Economics and Business, PGRI Madiun University. Supervisor I : Dian Citaningtyas Ari Kadi, S.E., M.M. Supervisor II : Metikasmike, S.E., M.M. The aim of this study was to provide empirical evidence regarding the Influence of Social Media, Brand Image, and Product Quality towards Consumer Purchasing Decisions on Es Teh Indonesia in the Madiun City Area. This type of research was descriptive with a quantitative approach. The sample in this study amounted to 180 respondents. The sampling method is used the purposive sampling. Data collection in this study used a questionnaire distributed via Google Form. The data analysis technique in this study used a test tool in the form of SmartPLS 4.0 software. The result of the study prove that Social Media has a positive and significant effect towards Consumer Purchasing Decisions on Es Teh Indonesia in the Madiun City Area, Brand Image has a positive and significant effect towards Consumer Purchasing Decisions on Es Teh Indonesia in the Madiun City Area, and Product Quality has a positive and significant effect on Consumer Purchasing Decisions towards Es Teh Indonesia in the Madiun City Area. Keywords : Social Media, Brand Image, and Product Quality.

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	Social Media, Brand Image, and Product Quality
Subjects:	A Social Sciences > HC Economic History and Conditions A Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	VAHLEVI FERBA WINDY
Date Deposited:	09 Oct 2024 03:25
Last Modified:	09 Oct 2024 03:25
URI:	http://eprint.unipma.ac.id/id/eprint/2409

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