PENGARUH VALENCE OF OPINION, KONTEN, DAN TINGKAT KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN KULINER DI WILAYAH PONOROGO (Studi Kasus Followers Instagram @ariesskuliner)

Milani, Adesti Yusi (2024) PENGARUH VALENCE OF OPINION, KONTEN, DAN TINGKAT KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN KULINER DI WILAYAH PONOROGO (Studi Kasus Followers Instagram @ariesskuliner). S1 thesis, Universitas PGRI Madiun.

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Abstract

Adesti Yusi Milani, 2024. The Influence of Valence of Opinion, Content and Trust Level towards Culinary Purchasing Decisions in the Ponorogo Region (Case Study of Instagram Followers @ariesskuliner). Management Study Program, Faculty of Economics and Business, PGRI Madiun University. Supervisor I : Rizal Ula Ananta Fauzi S.E., M.M. Supervisor II: Rihan Mustafa Zahri, S.E., M.Ak The aim of this study was to provide empirical evidence regarding the Influence of Valence of Opinion, Content and Trust Level towards Culinary Purchasing Decisions in the Ponorogo Region (Case Study of Instagram Followers @ariesskuliner). This type of research was descriptive with a quantitative approach. The sample in this study amounted to 398 respondents. The sampling method used the purposive sampling. Data collection in this study used a questionnaire distributed through google form. The data analysis technique in this study used a test tool in the form of SmartSPSS 25 software. The results of the study prove: Valence of Opinion does not have a significant effect towards purchasing decisions, Content has a positive and significant effect towards purchasing decisions, and Trust Level has a negative and significant effect towards culinary purchasing decisions in the Ponorogo Region influenced by Instagram Followers @ariesskuliner. Keywords: Valence of Opinion, Content and Trust Level.

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	Keywords: Valence of Opinion, Content and Trust Level.
Subjects:	A Social Sciences > HC Economic History and Conditions A Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	MILANI YUSI ADESTI
Date Deposited:	09 Oct 2024 03:29
Last Modified:	09 Oct 2024 03:29
URI:	http://eprint.unipma.ac.id/id/eprint/2408

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