PENGARUH GAYA HIDUP, KESADARAN MEREK, CITRA MEREK, ELECTRONIC WORD OF MOUTH (E-WOM) DAN PERSEPSI KUALITAS TERHADAP MINAT BELI IPHONE SECOND (Studi Kasus Pada Masyarakat Kota Madiun)

Sholeha, Zulfatus (2024) PENGARUH GAYA HIDUP, KESADARAN MEREK, CITRA MEREK, ELECTRONIC WORD OF MOUTH (E-WOM) DAN PERSEPSI KUALITAS TERHADAP MINAT BELI IPHONE SECOND (Studi Kasus Pada Masyarakat Kota Madiun). S1 thesis, Universitas PGRI Madiun.

	Text HALAMAN DEPAN.pdf Download (523kB)
	Text ABSTRAK.pdf Download (34kB)
	Text BAB I.pdf Download (303kB)
	Text BAB II.pdf Download (278kB)
	Text BAB III.pdf Restricted to Repository staff only Download (257kB)
	Text BAB IV.pdf Restricted to Repository staff only Download (356kB)
	Text BAB V.pdf Download (89kB)
	Text DAFTAR PUSTAKA.pdf Download (171kB)
	Text LAMPIRAN.pdf Restricted to Repository staff only Download (4MB)

Abstract

This study aims to determine the effect of lifestyle, brand awareness, brand image, electronic word of mouth (E-WOM) and perceived quality on buying interest in iPhone Second (case study of Madiun City residents). This study uses Quantitative research methods. The population of this study were all people who knew the second iPhone product in Madiun City as many as 384 people through a google form questionnaire. This research data collection technique uses Nonprobability Sampling technique with sampling method using Purposive Sampling. The data analysis method of this study uses Multiple Linear Regression analysis using the SPSS 25 programme. Data analysis was carried out using the Classical Assumption Test, Multiple Linear Test, Hypothesis Test. The results of this study prove that 1) Lifestyle has a positive and significant effect on buying interest in iPhone Second in Madiun City. 2) Brand Awareness has a positive and significant effect on Buying Interest in iPhone Second in Madiun City. 3) Brand Image has no significant effect on Buying Interest in iPhone Second in Madiun City. 4) Electronic Word of Mouth has a positive and significant effect on Purchase Intention of iPhone Second in Madiun City. 5) Perceived Quality has a positive and significant effect on Purchase Intention of iPhone Second in Madiun City.

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	Lifestyle, Brand Awareness, Brand Image, E-WOM, Perceived Quality, Purchase Intention
Subjects:	A Social Sciences > HC Economic History and Conditions A Social Sciences > HF Commerce
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ZULFATUS SHOLEHA ZULFATUS
Date Deposited:	07 Oct 2024 03:38
Last Modified:	07 Oct 2024 03:38
URI:	http://eprint.unipma.ac.id/id/eprint/2365

Actions (login required)

View Item