PENGARUH PROMOSI ONLINE DAN KEMASAN TERHADAP KEPUTUSAN PEMBELIAN MELALUI MINAT MEMBELI PADA PENGGUNA SKINCARE YESSICA DI APLIKASI TIK TOK

INDRASWARI, RATIH (2024) PENGARUH PROMOSI ONLINE DAN KEMASAN TERHADAP KEPUTUSAN PEMBELIAN MELALUI MINAT MEMBELI PADA PENGGUNA SKINCARE YESSICA DI APLIKASI TIK TOK. S1 thesis, Universitas PGRI Madiun.

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Abstract

The aim of this research is to determine online promotions and packaging on purchasing decisions through purchasing interest among Yessica Skincare users on the Tik Tok application. This research uses a quantitative approach with a research sample, namely 385 Yessica Skincare users on the Tik Tok application, and the sampling technique used is purposive sampling. The research results show that there is a significant influence of online promotion and packaging variables on purchasing interest among Yessica Skincare users on the Tik Tok Application, there is a significant influence of online promotion and packaging variables on purchasing decisions for Yessica Skincare users on the Tik Tok Application, there is a significant influence Purchase interest variable on purchasing decisions for Yessica Skincare users on the Tik Tok application. So that purchase interest can be a mediating variable between the influence of online promotions and packaging on purchasing decisions for Yessica Skincare users on the Tik Tok application Keywords: Online Promotion, Packaging, Purchase Interest, Purchase Decision

Item Type: Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci: Promosi Online, Kemasan, Minat Beli, Keputusan Pembelian
Subjects: A Social Sciences > HF Commerce
Divisions: Fakultas Ekonomi dan Bisnis
Depositing User: RATIH INDRASWARI RATIH
Date Deposited: 08 Oct 2024 06:50
Last Modified: 08 Oct 2024 06:50
URI: http://eprint.unipma.ac.id/id/eprint/2318

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