PENGARUH GAYA HIDUP, PROMOSI, E-WOM, PERSEPSI KUALITAS DAN PERSEPSI HARGA TERHADAP MINAT BELI PADA KONSUMEN RESTORAN KOREA JJANGYORI DI KOTA MADIUN

Pradevi, Yossi (2024) PENGARUH GAYA HIDUP, PROMOSI, E-WOM, PERSEPSI KUALITAS DAN PERSEPSI HARGA TERHADAP MINAT BELI PADA KONSUMEN RESTORAN KOREA JJANGYORI DI KOTA MADIUN. S1 thesis, Universitas PGRI Madiun.

	Text HALAMAN DEPAN.pdf Download (491kB)
	Text ABSTRACT.pdf Download (57kB)
	Text BAB I.pdf Download (339kB)
	Text BAB II.pdf Download (255kB)
	Text BAB III.pdf Restricted to Repository staff only Download (199kB) | Request a copy
	Text BAB IV.pdf Restricted to Repository staff only Download (691kB) | Request a copy
	Text BAB V.pdf Download (129kB)
	Text DAFTAR PUSTAKA.pdf Download (195kB)
	Text LAMPIRAN.pdf Restricted to Repository staff only Download (4MB) | Request a copy

Abstract

ABSTRACT Yossi Pradevi. The Influence of Lifestyle, Promotion, E-WOM, Perceived Quality and Perceived Price towards Consumer Purchase Interest of Korean Jjangyori Restaurant in Madiun City. Thesis. Management Department. Economics and Businees Faculty, PGRI Madiun University. Advisor (I) Dian Citaningtyas Ari Kadi, S.E., M.M., Advisor (II) Indra Ayu Fatmala, S.E., M.M. This study aimed to provide empirical data on each variable, the influence of lifestyle, promotion, E-WOM, perceived quality, and perceived price towards consumer purchase interest of Korean Jjangyori restaurant in Madiun City. This study used a quantitative method with a sample size of 210 respondents. The sampling technique used a non-probability sampling technique with a purposive sampling category. Data collection used a questionnaire distributed via Google Form. The data analysis technique used a test tool in the form of smartPLS 3.0 software. The results of this study indicate: 1) lifestyle does not have a positive and significant effect towards consumer purchase interest, 2) promotion has a positive and significant effect towards consumer purchase interest, 3) E-wom does not have a positive and significant effect towards consumer purchase interest, 4) perceived quality does not have a positive and significant effect towards consumer purchase interest, 5) perceived quality has a positive and significant effect towards consumer purchase interest at the Korean Jangyori restaurant in Madiun City.

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	Keyword: Lifestyle, Promotion, E-WOM, Quality Perception, Price Perception, Purchase Interest
Subjects:	A Social Sciences > HD Industries. Land use. Labor A Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	YOSSI PRADEVI YOSSI
Date Deposited:	07 Oct 2024 04:15
Last Modified:	07 Oct 2024 04:15
URI:	http://eprint.unipma.ac.id/id/eprint/2310

Actions (login required)

View Item