Pengaruh Promosi dan E-WOM Terhadap Keputusan Pembelian Warung Pas Nornal (Warpas) di Madiun melalui minat beli sebagai variabel intervening

Kholidiyah, Alya (2024) Pengaruh Promosi dan E-WOM Terhadap Keputusan Pembelian Warung Pas Nornal (Warpas) di Madiun melalui minat beli sebagai variabel intervening. S1 thesis, Universitas PGRI Madiun.

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Abstract

The purpose of this study was to determine the influence of promotion, e-wom on purchasing decisions of warung pas normal (warpas) in Madiun through purchase interest as an intervening variable.The data source in this study is primary data where the data collection method uses a questionnaire method with a purposive sampling technique distributed to consumers of warung pas normal (warpas).The number of samples used was 324 respondents.The research method used is a quantitative approach using Structural Equation Model (SEM) analysis using the help of SmartPLS (Partial Least Square) software version 3 Keywords: Promotion, E-WOM, Purchase Interest, Purchase Decision

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	Keywords: Promotion, E-WOM, Purchase Interest, Purchase Decision
Subjects:	A Social Sciences > H Social Sciences (General) A Social Sciences > HC Economic History and Conditions A Social Sciences > HM Sociology A Social Sciences > HQ The family. Marriage. Woman
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ALYA KHOLIDIYAH ALYA
Date Deposited:	07 Oct 2024 05:42
Last Modified:	07 Oct 2024 05:42
URI:	http://eprint.unipma.ac.id/id/eprint/2307

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