PENGARUH ELECTRONIC WORD OF MOUTH DAN DAYA TARIK WISATA TERHADAP KEPUTUSAN BERKUNJUNG MELALUI MINAT BEKUNJUNG SEBAGAI VARIABEL INTERVENING (Studi Empiris Pada Pengunjung Wisata Sakura Hills Karanganyar)

Widyaningsih, Anisa Hesti (2024) PENGARUH ELECTRONIC WORD OF MOUTH DAN DAYA TARIK WISATA TERHADAP KEPUTUSAN BERKUNJUNG MELALUI MINAT BEKUNJUNG SEBAGAI VARIABEL INTERVENING (Studi Empiris Pada Pengunjung Wisata Sakura Hills Karanganyar). S1 thesis, Universitas PGRI Madiun.

[img] Text
Halaman Depan.pdf
Download (1MB)
[img] Text
Abstraks.pdf
Download (184kB)
[img] Text
BAB I..pdf
Download (467kB)
[img] Text
BAB II..pdf
Download (639kB)
[img] Text
BAB III..pdf
Restricted to Repository staff only
Download (692kB) | Request a copy
[img] Text
BAB IV..pdf
Restricted to Repository staff only
Download (1MB) | Request a copy
[img] Text
BAB V..pdf
Download (187kB)
[img] Text
Daftar Pustaka..pdf
Download (424kB)
[img] Text
Lampiran..pdf
Restricted to Repository staff only
Download (1MB) | Request a copy

Abstract

The Influence of Electronic Word of Mouth and Tourist Attraction towards Visiting Decisions through Visiting Interest as an Intravening Variable (Empirical Study of Sakura Hills, Karanganyar Tourist Visitors). This research aimed to empirically prove the influence of electronic word of mouth and tourist attraction towards visiting decisions through visiting interest as an intervening variable in Sakura Hills, Karanganyar tourism. This research was quantitative. The sampling method was using lemeshow samples. The data analysis technique used a test tool in the form of Structural Equation Modeling (SEM) with smartPLS Version 3.0. The results of this research show: Electronic Word of Mouth and Attractiveness influence Visiting Interest, Electronic Word of Mouth and Attractiveness influence Visiting Decisions, Visiting Interest influence Visiting Decisions, Electronic Word of Mouth and Attractiveness influence Visiting Decisions through Visiting Interest.

Item Type: Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci: Electronic Word of Mouth, Attractiveness, Interest in Visiting, Decision to Visit.
Subjects: A Social Sciences > HF Commerce
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: WIDYANINGS HESTI ANISA
Date Deposited: 07 Oct 2024 07:06
Last Modified: 07 Oct 2024 07:06
URI: http://eprint.unipma.ac.id/id/eprint/2297

Actions (login required)

View Item View Item
Repository UNIPMA is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.