PENGARUH PROMOSI, HARGA, BRAND IMAGE, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA APLIKASI GOFOOD DI KOTA MADIUN

Ariani, Khamidah Eka (2024) PENGARUH PROMOSI, HARGA, BRAND IMAGE, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA APLIKASI GOFOOD DI KOTA MADIUN. S1 thesis, Universitas PGRI Madiun.

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Abstract

This study aimed to analyze the influence of promotion, price, brand image, and service quality towards purchasing decisions on the Go-Food application in Madiun City. The method used in this study was a survey with a quantitative approach, where data was collected through a questionnaire using a google form with a sample size of 384 respondents through a purposive sampling technique. The data analysis technique used Smart PLS 4.1 software. The results of the data analysis show: promotion and price do not have a significant effect towards purchasing decisions, while brand image and service quality have a positive and significant effect towards purchasing decisions on the Go-Food application in Madiun City. Keywords: Promotion, Price, Brand Image, Service Quality, Purchasing Decisions, Go-Food.

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	Promotion, Price, Brand Image, Service Quality, Purchasing Decisions, Go-Food.
Subjects:	A Social Sciences > HB Economic Theory A Social Sciences > HE Transportation and Communications
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ARIANI EKA KHAMIDAH
Date Deposited:	07 Oct 2024 04:56
Last Modified:	07 Oct 2024 04:56
URI:	http://eprint.unipma.ac.id/id/eprint/2226

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