PENGARUH ONLINE CUSTOMER REVIEW, HARGA, DAN AFFILIATE MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHION DI TIK-TOK SHOP (Studi Kasus Pada Mahasiswa Universitas PGRI Madiun)

Zahroi, Afifatuz (2024) PENGARUH ONLINE CUSTOMER REVIEW, HARGA, DAN AFFILIATE MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHION DI TIK-TOK SHOP (Studi Kasus Pada Mahasiswa Universitas PGRI Madiun). S1 thesis, Universitas PGRI Madiun.

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Abstract

Purchase decisions are the process of how consumers choose, buy, and use goods or services to meet their needs and desires. The purpose of this study is to find out the Influence of Online Customer Review, Price, and Affiliate Marketing on Fashion Product Purchase Decisions at Tik-Tok Shop. This research was conducted on students of the University of PGRI Madiun who were registered as Tiktok shop users using a slovin research method where the number of respondents was 365 students. The method in this study uses a quantitative approach using SmartPLS software. The results of this study show that online customer reviews do not have a significant effect on purchase decisions, price has a significant effect on work discipline, and affiliate marketing has a significant effect on purchase decisions. Keywords : Online Customer Review, Price, Affiliate Marketing, Purchase Decision

Item Type: Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci: Keywords : Online Customer Review, Price, Affiliate Marketing, Purchase Decision
Subjects: A Social Sciences > HF Commerce
A Social Sciences > HN Social history and conditions. Social problems. Social reform
L Education > L Education (General)
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: AFIFATUZ ZAHROI AFIFATUZ
Date Deposited: 08 Oct 2024 04:52
Last Modified: 08 Oct 2024 04:52
URI: http://eprint.unipma.ac.id/id/eprint/2222

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