PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM), LOKASI, DAN FASILITAS TERHADAP KEPUTUSAN BERKUNJUNG YANG DIMEDIASI CITRA DESTINASI TAMAN WISATA NGROWO BENING EDUPARK KOTA MADIUN

Lestari, Anggi Duwi (2024) PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM), LOKASI, DAN FASILITAS TERHADAP KEPUTUSAN BERKUNJUNG YANG DIMEDIASI CITRA DESTINASI TAMAN WISATA NGROWO BENING EDUPARK KOTA MADIUN. S1 thesis, Universitas PGRI Madiun.

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Abstract

This research is to provide empirical evidence regarding the influence of electronic word of mouth (E-Wom), location and facilities on visiting decisions mediated by the destination image of the Ngrowo Bening Edu Park tourist park, Madiun City. This type of research is descriptive research with a quantitative approach. The sample in this study amounted to 385 respondents. The sampling method is using a purposive sampling method. Data collection in this research uses a questionnaire. The data analysis technique in this research uses a test tool in the form of SmartSPSS 25 software. The results of the research prove that Electronic Word Of Mouth (E-Wom) has a significant effect on destination image, Location does not have a significant effect on destination image, Facilities has a significant influence on the destination image, Electronic Word Of Mouth (E-Wom) has a significant influence on the decision to visit, Location has a significant influence on the decision to visit, Facilities have a significant influence on the decision to visit, Destination image has no significant influence on the decision to visit, Electronic Word Of Mouth (E -Wom) through the design image has a significant influence on the decision to visit, Location through the design image has no significant effect on the decision to visit, Facilities through the design image have no significant effect on the decision to visit the Ngrowo Bening Edu Park Tourism Park, Madiun City Keywords: Electronic Word of Mouth (E-Wom), Location, Facilities, Destination Image, Decision to Visit

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	Electronic Word Of Mouth (E-Wom), Lokasi, Fasilitas, Citra Destinasi, Keputusan Berkunjung
Subjects:	A Social Sciences > H Social Sciences (General) A Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	LESTARI DUWI ANGGI
Date Deposited:	07 Oct 2024 07:19
Last Modified:	07 Oct 2024 07:19
URI:	http://eprint.unipma.ac.id/id/eprint/2192

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