PENGARUH ELECTRONIC WORD OF MOUTH DAN DAYA TARIK WISATA TERHADAP KEPUTUSAN BERKUNJUNG DENGAN MINAT BERKUNJUNG SEBAGAI VARIABEL INTERVENING (STUDI EMPIRIS PADA MOJOSEMI FOREST PARK)

Harnanditiya, Ardiya Pramesti (2024) PENGARUH ELECTRONIC WORD OF MOUTH DAN DAYA TARIK WISATA TERHADAP KEPUTUSAN BERKUNJUNG DENGAN MINAT BERKUNJUNG SEBAGAI VARIABEL INTERVENING (STUDI EMPIRIS PADA MOJOSEMI FOREST PARK). S1 thesis, Universitas PGRI Madiun.

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Abstract

This research aimed to empirically prove the influence of electronic word of mouth and tourist attraction towards visiting decisions with visiting interest as an intervening variable at Mojosemi Forest Park. This research was a quantitative study with a sample size of 384 people. The sample collection method was using the Lemeshow sample. Data collection used a questionnaire distributed via Google Form. The data analysis technique used a test tool in the form of Structural Equation Modeling (SEM) with smartPLS Version 3.0. The results of this research show: Electronic Word of Mouth has a significant influence towards the decision to visit Mojosemi Forest Park, Attraction has a significant influence towards the Decision to Visit Mojosemi Forest Park, Electronic Word of Mouth has a significant influence towards Interest in Visiting Mojosemi Forest Park, It is suspected that Attraction has a significant influence towards Interest in Visiting Mojosemi Forest Park, Interest in Visiting has a significant influence towards the Decision to Visit at Mojosemi Forest Park, Attraction has a positive influence towards Decision to Visit Interest in Visiting Mojosemi Forest Park Tourism, Attraction has a positive influence towards Decision to Visit Interest in Visiting Mojosemi Forest Park Tourism.

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	Keywords: Electronic Word Of Mouth, Attraction, Decision to Visit and Interest to Visit
Subjects:	A Social Sciences > HB Economic Theory A Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	HARNANDITI PRAMESTI ARDIYA
Date Deposited:	05 Oct 2024 02:56
Last Modified:	05 Oct 2024 02:56
URI:	http://eprint.unipma.ac.id/id/eprint/2182

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