PENGARUH HARGA, KUALITAS PRODUK, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN ULANG DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING (Studi Kasus Terhadap Konsumen Waroeng Steak Bledek Ponorogo)

Wakhidah, Laili Noor (2024) PENGARUH HARGA, KUALITAS PRODUK, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN ULANG DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING (Studi Kasus Terhadap Konsumen Waroeng Steak Bledek Ponorogo). S1 thesis, Universitas PGRI Madiun.

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Abstract

The aim of this study was to determine whether there was an influence of price, product quality, and service quality towards repurchase decisions. As well as the indirect influence of price, product quality, and service quality towards repurchase decisions through consumer satisfaction as an intervening variable. This study was conducted at Waroeng Steak Bledek, Ponorogo. The sample of this study was 385 respondents. This study was included in the quantitative approach with the SEM-PLS method. Data analysis was carried out using the help of SmartPLS 4 software. The results of this study are that price has an effect towards repurchase decisions, product quality does not have an effect towards repurchase decisions, service quality does not have an effect towards repurchase decisions, consumer satisfaction has an effect towards repurchase decisions, price, product quality and service quality have an indirect effect towards repurchase decisions.

Item Type: Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci: Price, Product Quality, Service Quality, Repurchase Decisions, Consumer Satisfaction.
Subjects: A Social Sciences > HF Commerce
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: WAKHIDAH NOOR LAILI
Date Deposited: 04 Oct 2024 06:08
Last Modified: 04 Oct 2024 06:08
URI: http://eprint.unipma.ac.id/id/eprint/2172

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