PENGARUH HARGA, DIGITAL SOCIAL RESPONSIBILITY, DAN ELECTRONIC WORD OF MOUTH TERHADAP MINAT BELI KONSUMEN (STUDI KASUS KONSUMEN SEPEDA LISTRIK DI KOTA MADIUN)

Agustin, Dina Mardila (2024) PENGARUH HARGA, DIGITAL SOCIAL RESPONSIBILITY, DAN ELECTRONIC WORD OF MOUTH TERHADAP MINAT BELI KONSUMEN (STUDI KASUS KONSUMEN SEPEDA LISTRIK DI KOTA MADIUN). S1 thesis, Universitas PGRI Madiun.

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Abstract

Dinar Mardila Agustin, 2024. The Influence of Price, Digital Social Responsibility, and Electronic Word of Mouth towards Consumer Purchase Interest (Case Study on Electric Bicycle Consumers in Madiun City). Thesis. Management Study Program. Faculty of Economics and Business, PGRI Madiun University. Supervisor (I) Dian Citaningtyas Ari Kadi, S.E., M.M., Companion (II) Robby Sandhi Dessyanti, S.E., M.M. This study aimed to provide empirical data on each variable, the influence of price, digital social responsibility, and electronic word of mouth towards consumer purchase interest in electric bicycle objects in Madiun City. This study was a quantitative with a sample of 160 respondents. Data collection using a questionnaire distributed via Google Form. The data analysis technique used a test tool in the form of SmartPLS3.0 software. The results of this study indicate that the variables: 1) Price does not have a positive and significant effect towards consumer purchase interest, 2) Digital social responsibility does not have a positive and significant effect towards consumer purchase interest, 3) Electronic Word of Mouth has a significant effect towards consumer purchasing interest in electric bicycles in Madiun City.

Item Type: Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci: Price; Digital Social Responsibility; Electronic Word of Mouth; Purchase Interest;
Subjects: L Education > L Education (General)
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: AGUSTIN MARDILA DINAR
Date Deposited: 07 Oct 2024 06:35
Last Modified: 07 Oct 2024 06:35
URI: http://eprint.unipma.ac.id/id/eprint/2141

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