PERAN MODERASI GREEN CEO DAN MEDIASI FINANCIAL PERFORMANCE PADA PENGARUH GREEN INNOVATION TERHADAP FIRM VALUE

MARSADENA, RISNA (2026) PERAN MODERASI GREEN CEO DAN MEDIASI FINANCIAL PERFORMANCE PADA PENGARUH GREEN INNOVATION TERHADAP FIRM VALUE. S1 thesis, Universitas PGRI Madiun.

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Abstract

This study aims to examine the effect of green innovation on firm value, with financial performance as the mediating variable and a green CEO as the moderating variable. This study uses data from 133 companies in the non-cyclical consumer sector listed on the Indonesia Stock Exchange (IDX) from 2021-2025. Sampling was conducted using purposive sampling, resulting in 545 observations. The research employed a quantitative approach using secondary data obtained from annual reports, sustainability reports, and financial statements. Data analysis was conducted using the PROCESS Macro v4.2 by Andrew F. Hayes in SPSS 26. The results of this study indicate that green innovation has no effect on firm value. Green innovation has a significant positive effect on financial performance. Green innovation has a significant positive effect on financial performance. Financial performance has a significant positive effect on firm value. Financial performance mediates the effect of green innovation on firm value. A green CEO does not moderate the effect of green innovation on firm value. A green innovation does not moderate the effect of green innovation on financial performance. A green CEO does not moderate the direct and indirect effects of green innovation on firm value through financial performance.

Item Type: Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci: Green Innovation, Firm Value, Financial Performance, Green CEO
Subjects: A Social Sciences > HG Finance
Divisions: Fakultas Ekonomi dan Bisnis > Akuntansi
Depositing User: RISNA MARSADENA RISNA
Date Deposited: 18 Sep 2026 06:56
Last Modified: 18 Sep 2026 06:56
URI: http://eprint.unipma.ac.id/id/eprint/9774

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