KARTIKAWATI, KARTIKAWATI (2026) PENGARUH PRESTASI AKADEMIK, PRESTASI NON AKADEMIK, DAN BAURAN PROMOSI TERHADAP KETERSERAPAN KERJA DAN STUDI LANJUT PADA PESERTA DIDIK SMK NEGERI 1 KOTA MADIUN. S2 thesis, UNIVERSITAS PGRI MADIUN.
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Abstract
xv ABSTRACT Kartikawati. 2026. The Influence of Academic Achievement, Non-Academic Achievement, and Promotion Mix on Employment and Further Study Outcomes for Students at SMK Negeri 1 Kota Madiun City. Thesis. Madiun: Master’s Program in Social Studies Education, Graduate School, Universitas PGRI Madiun. Supervisors: (I) Prof. Dr. Muhammad Hanif, MM, M.Pd.; (II) Prof. Dr. H. Parji, M.Pd. Keywords: Academic Achievement, Non-Academic Achievement, Promotion Mix, Employment, Further Study. This study aims to determine the influence of academic achievement, non-academic achievement, and the promotional mix on the workforce absorption and pursuit of further studies among students from SMK Negeri 1 Kota Madiun City. The research employs a quantitative approach using binary logistic regression, supplemented by qualitative interviews with alumni, school representatives, and industry stakeholders. Tracer study data from 2023–2024 indicate that 70.1% of graduates entered the workforce, 16.8% pursued further studies, and 12.6% became entrepreneurs. The analysis reveals that academic achievement has a limited impact on workforce absorption but significantly influences the motivation to pursue further studies. Non-academic achievement proved to be the most dominant factor in workforce absorption, particularly through the mastery of soft skills and competency certifications. The promotional mix, utilizing the school's digital media, also significantly accelerated graduates' transitions into both the workforce and higher education. Qualitative findings reinforce the quantitative results by highlighting the roles of soft skills, alumni networks, and the communication strategies of the Special Job Exchange (Bursa Kerja Khusus) in this transition process. The study recommends strengthening non-academic programs and optimizing the promotional mix as strategies to enhance the workforce absorption of vocational high school (SMK) graduates.
| Item Type: | Thesis/Skripsi/Tugas Akhir (S2) |
|---|---|
| Kata Kunci: | Academic Achievement, Non-Academic Achievement, Promotion Mix, Employment, Further Study.Prestasi Akademik, Prestasi Non-akademik, Bauran Promosi, Keterserapan Kerja, Studi Lanjut |
| Subjects: | L Education > L Education (General) |
| Divisions: | Fakultas Pascasarjana > Pascasarjana Pendidikan Ilmu Pengetahuan Sosial |
| Depositing User: | KARTIKAWAT KARTIKAWATI KARTIKAWATI |
| Date Deposited: | 27 Aug 2026 07:33 |
| Last Modified: | 27 Aug 2026 07:33 |
| URI: | http://eprint.unipma.ac.id/id/eprint/9464 |
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