PENGARUH HARGA, KUALITAS PRODUK DAN LOKASI USAHA TERHADAP KEPUTUSAN PEMBELIAN PRODUK TEH KOTA DI KABUPATEN MAGETAN

Putri, Angga Rizki Nalurika (2025) PENGARUH HARGA, KUALITAS PRODUK DAN LOKASI USAHA TERHADAP KEPUTUSAN PEMBELIAN PRODUK TEH KOTA DI KABUPATEN MAGETAN. S1 thesis, Universitas PGRI Madiun.

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Abstract

This study aims to analyze the influence of price, product quality, and business location on purchase decisions for Teh Kota products in Magetan Regency. Using a quantitative approach, data were collected through questionnaires distributed to 384 respondents selected using porporsional sampling. Data analysis was conducted with SPSS, including validity tests, reliability tests, and multiple linear regression analysis. Based on the results of data processing and hypothesis testing that has been carried out, it can be concluded that price has a significant influence on the purchasing decisions of Kota Tea consumers. Product quality has a significant influence on the purchasing decisions of Kota Tea consumers. Location has a significant influence on the purchasing decisions of Kota Tea consumers. Price, product quality and location together have a significant influence on the purchasing decisions ofKota Tea consumers.

Item Type: Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci: Price, Product Quality, Business Location, Purchase Decisi
Subjects: A Social Sciences > HB Economic Theory
A Social Sciences > HF Commerce
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: NALURIKA RIZKI ANGGA
Date Deposited: 19 Feb 2026 06:07
Last Modified: 19 Feb 2026 06:07
URI: http://eprint.unipma.ac.id/id/eprint/6457

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