PENGARUH E-WOM, PROMOSI MEDIA SOSIAL, DAN CELEBRITY ENDORSER TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE SOMETHINC

Andina, Yinta Divaya (2025) PENGARUH E-WOM, PROMOSI MEDIA SOSIAL, DAN CELEBRITY ENDORSER TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE SOMETHINC. S1 thesis, Universitas PGRI Madiun.

[img] Text
HALAMAN DEPAN.pdf
Download (623kB)
[img] Text
ABSTRAK.pdf
Download (237kB)
[img] Text
BAB 1.pdf
Download (504kB)
[img] Text
BAB 2.pdf
Restricted to Repository staff only
Download (673kB)
[img] Text
BAB 3.pdf
Restricted to Repository staff only
Download (445kB)
[img] Text
BAB 4.pdf
Restricted to Repository staff only
Download (537kB)
[img] Text
BAB 5.pdf
Download (282kB)
[img] Text
DAFTAR PUSTAKA.pdf
Download (258kB)
[img] Text
LAMPIRAN.pdf
Restricted to Repository staff only
Download (1MB)

Abstract

Tujuan dari penelitian ini untuk mengetahui adanya. Pengaruh E-WOM, Promosi Media Sosial,dan Celebrity Endorser Terhadap Keputusan Pembelian Produk Skincare Somethinc (Studi Empiris Konsumen di Kota Madiun). Penelitian ini merupakan penelitian kuantitatif dengan jumlah sampel sebanyak 384 responden. Teknik pengambilan sampel dalam penelitian ini menggunakan teknik Purposive Sampling dan disebar dengan teknik Accidental Sampling. Teknik analisis data menggunakan alat uji berupa software SPPS versi 25. Hasil Penelitian ini adalah (1) Electronic Word Of Mouth (X1) berpengaruh terhadap Keputusan Pembelian (Y). (2) Promosi Media Sosial (X2) berpengaruh terhadap Keputusan Pembelian (Y). (3) Celebrity Endorser (X3) berpengaruh terhadap Keputusan Pembelian (Y). Kata Kunci: Electronic Word Of Mouth, Promosi Media Sosial, Celebrity Endorser, Keputusan Pembelian.

Item Type: Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci: Electronic Word Of Mouth, Promosi Media Sosial, Celebrity Endorser, Keputusan Pembelian.
Subjects: A Social Sciences > HB Economic Theory
A Social Sciences > HF Commerce
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Andina Divaya Yinta
Date Deposited: 17 Oct 2025 08:22
Last Modified: 17 Oct 2025 08:22
URI: http://eprint.unipma.ac.id/id/eprint/5667

Actions (login required)

View Item View Item
Repository UNIPMA is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.