PENGARUH FOOD VLOGER, MEDIA SOSIAL, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN UMKM DI “JALAN ANYAR” PONOROGO (Studi Kasus Pada Konsumen di Ponorogo)

Rohman, Lucky Hanada Aulia (2025) PENGARUH FOOD VLOGER, MEDIA SOSIAL, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN UMKM DI “JALAN ANYAR” PONOROGO (Studi Kasus Pada Konsumen di Ponorogo). S1 thesis, Universitas PGRI Madiun.

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Abstract

This study aims to provide empirical evidence regarding the influence of food vloggers, social media, and location towards consumer purchasing decisions of MSMEs on "Jalan Anyar" Ponorogo (A Case Study of Consumers in Ponorogo). This research was descriptive with a quantitative approach. The sample size was 384 respondents. The sampling method used was purposive sampling. Data collection in this study used a questionnaire. Data analysis techniques in this study used SmartSPSS 25 software testing tools. The results of the study demonstrate that food vloggers significantly influence consumer purchasing decisions of MSMEs on "Jalan Anyar" Ponorogo. Social media significantly influences consumer purchasing decisions of MSMEs on "Jalan Anyar" Ponorogo. Location significantly influences consumer purchasing decisions of MSMEs on "Jalan Anyar" Ponorogo.

Item Type: Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci: Food vlogger; Social Media; Location; Purchasing Decisions.
Subjects: A Social Sciences > HA Statistics
A Social Sciences > HB Economic Theory
A Social Sciences > HD Industries. Land use. Labor
A Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: AULIA HANADA LUCKY
Date Deposited: 16 Oct 2025 07:28
Last Modified: 16 Oct 2025 07:28
URI: http://eprint.unipma.ac.id/id/eprint/5536

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