RIDWANINGRUM, KHULUD (2025) PENGARUH EMPLOYER BRANDING DAN E-RECRUITMENT TERHADAP MINAT MELAMAR KERJA (Studi Kasus Pada Generasi Z di Kabupaten Madiun). S1 thesis, Universitas PGRI Madiun.
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Abstract
This study aims determine the influence of employer harading and e recruitment on job application interest among 2 Generations in Madiun Régency. Employer branding is a company strategy to build an attractive image for potential applicants, while e-recruitment is the use of digital technology in in the job recruitment process. Data were collected through questionnaires administered to 184 2 Generations respondents in Madiun Regency, which were then analyzed using multiple linear regression. The results show that both employer branding and e-recruitment has a positive and significant influence towards jub application interest. In other words, the better the company's image and the use of of digital recruitment systems, the greater 7 Generations interest in applying for jobs at that. company. This finding is important for companies seeking to attract a young workforce by utilizing branding strategies and digital technolagy in the recruitment proces.
| Item Type: | Thesis/Skripsi/Tugas Akhir (S1) |
|---|---|
| Kata Kunci: | employer branding ; e-recruitment ; job application intention ; Generation Z ; Madiun |
| Subjects: | A Social Sciences > HB Economic Theory A Social Sciences > HN Social history and conditions. Social problems. Social reform |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | KHULUD RIDWANINGRUM KHULUD |
| Date Deposited: | 15 Oct 2025 05:32 |
| Last Modified: | 15 Oct 2025 05:32 |
| URI: | http://eprint.unipma.ac.id/id/eprint/5516 |
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